WORD OF MOUTH – FROM VERBALLY COMMUNICATION TO COMMUNICATION ONLINE
The Internet has become essential in linking the brand with consumers. This enables them to share their opinions, preferences or experiences with others. The paper seeks to provide the concept of word-of-mouth, starting from the definition, characteristics, to manifestation in the online environment...
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| Format: | Article |
| Language: | fra |
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Romanian Foundation for Business Intelligence
2014-11-01
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| Series: | Management Intercultural |
| Subjects: | |
| Online Access: |
https://seaopenresearch.eu/Journals/articles/MI_31_52.pdf
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