Hervé Lanotte, Investissements publicitaires et choix contractuels d’approvisionnement : les clés d’une gouvernance « coopérative » dans la filière des vins de Champagne
This thesis takes as its cue the simple observation that advertising investments by Champagne firms are key to upholding the Champagne PDO (Protected Designations of Origin, AOC), and develops a line of reasoning according to which these investments are one of the features that explain the stable an...
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| Format: | Article |
| Language: | English |
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Association Recherche & Régulation
2011-12-01
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| Series: | Revue de la Régulation |
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| Online Access: | http://journals.openedition.org/regulation/9381 |