THE TECHNOLOGIZATION OF THE MANAGEMENT OF THE MARKETING ACTIVITY
The article proves that the trend of rapid reduction of terms of marketing plans during the economic crisis is related to the trend of obsolescence of the traditional approach to the management of the marketing activity. One of the possible instruments to deal this problem is the technologization of...
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| Format: | Article |
| Language: | English |
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Igor Sikorsky Kyiv Polytechnic Institute
2015-06-01
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| Series: | Ekonomìčnij Vìsnik Nacìonalʹnogo Tehnìčnogo Unìversitetu Ukraïni "Kiïvsʹkij Polìtehnìčnij Institut" |
| Subjects: | |
| Online Access: | http://ev.fmm.kpi.ua/article/view/45629 |