Experience economy: consuming emotions at “Grapes and Wine Region”
This article analyzes tourism as a consumers good in present societies, enhanced by concepts as Experience Economy or Dreams Society. It follows a project designated as Experience Economy, with implementation at “Grapes and Wine Region”, Rio Grande do Sul State, which aims to fit local offer to new...
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| Format: | Article |
| Language: | English |
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Associação Nacional de Pós-Graduação em Turismo
2009-06-01
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| Series: | Revista Brasileira de Pesquisa em Turismo |
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| Online Access: | https://rbtur.org.br/rbtur/article/view/138 |