A MODEL FOR INTEGRATED SOFTWARE TO IMPROVE COMMUNICATION POLICY IN DENTAL TECHNICAL LABS

• Main Authors: Minko M. Milev, Emilia P. Georgieva, Neli M. Ermenlieva, Juliyan V. Kostadinov, Silviya N. Angelova, Plamen S. Rusev
• Format: Article
• Language: English
• Published: Peytchinski Publishing 2017-06-01
• Series: Journal of IMAB
• Subjects: marketing communications; integrated software; dental technical laboratories
• Online Access: http://www.journal-imab-bg.org/issues-2017/issue2/JofIMAB-2017-23-2p1591-1594.pdf

Introduction: Integrated marketing communications (IMC) are all kinds of communications between organisations and customers, partners, other organisations and society. Aim: To develop and present an integrated software model, which can improve the effectiveness of communications in dental technical services. Material and Methods: The model of integrated software is based on recommendations of a total of 700 respondents (students of dental technology, dental physicians, dental technicians and patients of dental technical laboratories) in Northeastern Bulgaria. Results and Discussion: We present the benefits of future integrated software to improve the communication policy in the dental technical laboratory that meets the needs of fast cooperation and well-built communicative network between dental physicians, dental technicians, patients and students. Conclusion: The use of integrated communications could be a powerful unified approach to improving the communication policy between all players at the market of dental technical services.