Analysis of hedonic and utilitariam aspects as predictors of recom-mendation and repurchase of “Natal Luz
The objective of this study was to demonstrate that the hedonic and utilitarian aspects prior to recommendation and repurchase (loyalty) and the frequency of visits to an event changes the perception of the consumer of the hedonic and utilitarian motivations and the higher the frequency of visits mo...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Associação Nacional de Pós-Graduação em Turismo
2016-05-01
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| Series: | Revista Brasileira de Pesquisa em Turismo |
| Subjects: | |
| Online Access: | https://rbtur.org.br/rbtur/article/view/720 |