Kirjaston paikallisasiakkaiden asiakasuskollisuus: case Tampereen teknillisen yliopiston kirjasto
The universities are run increasingly like a commercial organization, a shift that has transformed customer loyalty into an important theme for academic libraries. The purpose of this study is to measure the customer loyalty of the customers of the Tampere University of Technology library and utiliz...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Informaatiotutkimuksen yhdistys ITY ry
2016-12-01
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| Series: | Informaatiotutkimus |
| Online Access: | https://journal.fi/inf/article/view/60375 |