Specific features of marketing communications in the advertising and communication market of Ukraine Особенности маркетинговых коммуникаций на рекламно-коммуникационном рынке Украины
The article considers specific features of the communication process within the framework of the complex of realisation of marketing activity of a company compared to other types of social communication. It offers stages of the process of formation and transfer of information to the market with cons...
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| Format: | Article |
| Language: | English |
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PH "INZHEK"
2013-01-01
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| Series: | Problemi Ekonomiki |
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| Online Access: | http://www.problecon.com/pdf/2013/1_0/62_67.pdf |