Managing export success – An empirical picture of German wineries’ performance
Export represents an important strategic lever for enterprises to reach new clients, to diversify, and to participate in regional economic growth. An online based survey invited more than 800 wine experts to assess wine export success factors as well as the performance of German producers. The quest...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2015-01-01
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| Series: | BIO Web of Conferences |
| Online Access: | http://dx.doi.org/10.1051/bioconf/20150503001 |