Adaptation of an exhibition event for the target audience of older ages
The group of older consumers is gradually increasing in the structure of the world consumer market. The companies that have discerned the huge potential in this segment often achieve better results and in some cases become market leaders. It proves that in order to achieve sustaina...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Moscow State University, Faculty of Economics
2019-09-01
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| Series: | Население и экономика |
| Online Access: | https://populationandeconomics.pensoft.net/article/47235/download/pdf/ |