ANALYSIS OF THE SOCIAL MEDIA MARKETING: BUSINESS ENVIRONMENT AND MODERN TRENDS IN POLAND AND UKRAINE

ANALYSIS OF THE SOCIAL MEDIA MARKETING: BUSINESS ENVIRONMENT AND MODERN TRENDS IN POLAND AND UKRAINE

The author in the article aimed to summarize the trends in the Digital and SMM market by an analysis of the main indicators characterizing Internet and Social media users for 2014–2020 years. Theoretical part of this work was the study of the essence of the «social media marketing» concept (SMM)...

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Bibliographic Details
Main Author:	Yanina Lisun
Format:	Article
Language:	English
Published:	Publishing House of Rzeszow University of Technology 2020-12-01
Series:	Modern Management Review
Subjects:	smm-marketing, social media, social networks, marketing communications, sales, consumer behavior analysis
Online Access:	http://doi.prz.edu.pl/pl/pdf/zim/436

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