ANALYSIS OF THE SOCIAL MEDIA MARKETING: BUSINESS ENVIRONMENT AND MODERN TRENDS IN POLAND AND UKRAINE
The author in the article aimed to summarize the trends in the Digital and SMM market by an analysis of the main indicators characterizing Internet and Social media users for 2014–2020 years. Theoretical part of this work was the study of the essence of the «social media marketing» concept (SMM)...
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| Format: | Article |
| Language: | English |
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Publishing House of Rzeszow University of Technology
2020-12-01
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| Series: | Modern Management Review |
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| Online Access: | http://doi.prz.edu.pl/pl/pdf/zim/436 |