Contract Manufacturer’s Encroachment Strategy considering Fairness Concern in Supply Chain
More and more contract manufacturers have started to establish their own brands besides providing manufacturing service for retailers who operate exclusive well-known brands. This paper studies the encroachment strategy of a contract manufacturer in a supply chain and the impact of fairness concern....
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| Format: | Article |
| Language: | English |
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Hindawi Limited
2021-01-01
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| Series: | Mathematical Problems in Engineering |
| Online Access: | http://dx.doi.org/10.1155/2021/4024187 |