Using social media to market a promotional event to SMEs: opportunity or wasted effort?
Much has been said about the advantages of using social media in the marketing of brands and products of companies. Marketing, as we knew it in the past millennia, has changed dramatically and is evolving at a faster pace than ever. Traditional media, such as print and broadcast, are becoming more o...
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| Format: | Article |
| Language: | English |
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LLC "CPC "Business Perspectives"
2016-12-01
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| Series: | Problems and Perspectives in Management |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/8026/PPM_2016_04_Cant.pdf |