The Innovation of the Services by Quality Strategic Approach

<p>Our basic assumption is that integrating the Quality strategy in the general strategy of the organization is a complex process, in which the management has to take into account the organizational consequences. From this point of view, the strategic approach of Quality is formulated accordin...

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Bibliographic Details
Main Author: Luminiţa Gabriela POPESCU
Format: Article
Language:English
Published: Babes Bolyai University 2007-06-01
Series:Transylvanian Review of Administrative Sciences
Subjects:
Online Access:https://rtsa.ro/tras/index.php/tras/article/view/365

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