Building the Competitive Advantage of a Business Entity through Brand Development
The starting point of this paper is the idea of brand. Its aim is to define the role of a brand with the purpose of the establishment of future contributions in the scope of this area, that is its influence on purchase stimulation and the establishment of a competitive advantage for a business ent...
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| Format: | Article |
| Language: | English |
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Faculty of Economics in Osijek
2010-07-01
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| Series: | Ekonomski Vjesnik |
| Subjects: | |
| Online Access: | http://hrcak.srce.hr/file/89166 |