The use of audit as a tool for strategic control of marketing activities of Polish enterprises
The paper is focused on marketing audit within the marketing system control. Marketing audit is one of the tools applied to assess and improve the use of marketing in corporate activity. One of the most debatable issues is the scope of control exercised within marketing audit and the envisaged thre...
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| Format: | Article |
| Language: | English |
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PC Technology Center
2018-04-01
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| Series: | Tehnologìčnij Audit ta Rezervi Virobnictva |
| Subjects: | |
| Online Access: | http://journals.uran.ua/tarp/article/view/140552 |