The research of the importance of events for the development and branding of the city of Niš as a tourism destination
Events play an important role in attracting tourists and have a strong effect on the tourism development, recognition of a tourism destination and the economic activity of a country. Branding may impact the creation of positive associations to the specific event and a positive image of a destination...
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| Format: | Article |
| Language: | English |
| Published: |
University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja
2017-06-01
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| Series: | Mенаџмент у хотелијерству и туризму |
| Subjects: | |
| Online Access: | http://www.hit-vb.kg.ac.rs/htmanagement/index.php/HITM/article/view/27/19 |