Business models for Serious Games developers - transition from a product centric to a service centric approach.
In the context of the serious games industry, up to now the most commonly used BM among developers representing SMEs consists in offering an individual product to the customer, based on tailored one-of a kind production. Such production has high costs and low re-usability and leads to a long time-to...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Serious Games Society
2014-02-01
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| Series: | International Journal of Serious Games |
| Subjects: | |
| Online Access: | http://journal.seriousgamessociety.org/index.php/IJSG/article/view/10 |