How to Effectively Build Marketing in the Digital Era Economies
The article describes the problems and criteria for the development of marketing in the era of the digital economy. In the structure of the digital economy, the process of modifying marketing into smart-marketing (digital-marketing) happens - work that allows the use of digital advanced technologies...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2020-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2020/19/e3sconf_btses2020_04026.pdf |