Constructing the Platform-Specific Self-Brand: The Labor of Social Media Promotion
With the widespread uptake of social media, discourses and practices of self-branding have become a pervasive feature of social and economic life. However, the way in which the digital self-brand gets reproduced across a sprawling social media landscape remains comparatively under-theorized. Our pap...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2018-07-01
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| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/2056305118784768 |