Design and Iconic Brands
The VW Beetle, Apple, Porsche … many iconic brands have reached their status with groundbreaking designs. But what makes these designs so special? And is it really the design factor that accounts for the overall success of a brand? Dr. Walter de Silva shares with us his thoughts on iconic designs, t...
| Format: | Article |
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| Language: | English |
| Published: |
Sciendo
2015-11-01
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| Series: | GfK Marketing Intelligence Review |
| Subjects: | |
| Online Access: | http://www.degruyter.com/view/j/gfkmir.2015.7.issue-2/gfkmir-2015-0018/gfkmir-2015-0018.xml?format=INT |