Determining the Effective Factors in Sharing Message of Non-Profit Organizations in Social Media: An Inquiry in Information Content Viral Marketing

<strong>Objective</strong>: The present study was conducted to determine the effective factors in sharing messages of non-profit organizations in social media. The present study tried to identify and extract the main factors affecting the sharing of the message in social media, and also...

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Bibliographic Details
Main Authors: Mojtaba Kafashan-Kakhki, Fatemeh Sadat Barid Nikpour, Yaser AsemanDoreh
Format: Article
Language:fas
Published: Central Library of Astan Quds Razavi 2019-03-01
Series:کتابداری و اطلاع‌رسانی
Subjects:
Online Access:http://lis.aqr-libjournal.ir/article_81083_ac870dc1029b2d4e7d0920b4d73aa605.pdf