Advertising English and ESP: the British Cosmopolitan ad as an example of ‘specialised’ text
Advertising English is characterised by several linguistic, pragmatic and functional features that distinguish it from other varieties of English that are not specialised. In this paper we have analysed the linguistic (i.e. graphic-phonologic, morpho-syntactic and lexico-semantic), pragmatic and fun...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | deu |
| Published: |
Asociación Europea de Lenguas para Fines Específicos
2006-10-01
|
| Series: | Ibérica |
| Subjects: | |
| Online Access: | http://www.aelfe.org/documents/05-Velasco.pdf |