Segmenting urban populations for greater conservation gains: A new approach targeting cobenefits is required
Abstract Engaging urban residents in greater proconservation behaviors is essential to mitigate the biodiversity crisis. To date, most behavior‐change campaigns have been based on a one‐size‐fits‐all “think‐care‐act” approach resulting in insufficient, sometimes counterproductive, conservation gains...
| Main Authors: | , , , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2019-10-01
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| Series: | Conservation Science and Practice |
| Subjects: | |
| Online Access: | https://doi.org/10.1111/csp2.101 |