Strategic Communication: the state of the art

There is every indication that the prob-lem for sketching the state of the art in Strategic Communication is not a ques-tion of clarifying where we are in this subject, but of defining which is the phe-nomenon we are speaking of. Starting from this point, the author makes a re-view of four fields re...

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Bibliographic Details
Main Author: Rafael Alberto Pérez
Format: Article
Language:Spanish
Published: Universidad Complutense de Madrid 2012-10-01
Series:Mediaciones Sociales
Subjects:
Online Access:http://revistas.ucm.es/index.php/MESO/article/view/39684