A Study on Marketing Behaviour of Rural Youth Entrepreneurs among Seven Different Ventures

The study was conducted among 210 rural youth entrepreneurs of seven different ventures in Krishnagiri district to assess their marketing behaviour. The entrepreneurial ventures selected for the study were Sericulture, Mushroom Production, Hi-tech nurseries (Polyhouse), Fruit and flower nursery, Fi...

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Bibliographic Details
Main Authors: S. Janani, V. Ravichandran, T.N. Sujeetha
Format: Article
Language:English
Published: Extension Education Society 2016-11-01
Series:Journal of Extension Education
Online Access:https://www.extensioneducation.org/index.php/jee/article/view/52