Potentials for developing the promotion and sale of Sjenica cheese
The aim of this study was to establish potentials for the improvement of sales and awareness of Sjenica cheese in both domestic and international markets. Building on a review of the scarce promotional activities that have been conducted in this domain up to now, this paper analyzes examples of the...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2019-01-01
|
| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2019/0354-34711901057F.pdf |