Masculinity Representation in Lithuanian Interwar Press Advertising
The analysis of this article focuses on normative interwar masculinity images. As advertising is an integral part of modern society revealing its face, the analysis is based on press advertisements collected from interwar magazines. Hegemonic features such as: a super man, a successful careerist, t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius University
2016-10-01
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| Series: | Respectus Philologicus |
| Subjects: | |
| Online Access: | http://www.zurnalai.vu.lt/respectus-philologicus/article/view/13588 |