A research on the use of metaphor design in promoting brand identity
Every new brand which competes and increases its market share needs some tools and methods to be applied to its products. The objective of this research is to investigate the use of metaphor as a tool for peak shift effect and its impact on memory, which can be effective in promoting brand identity...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad
2018-12-01
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| Series: | Journal of Graphic Engineering and Design |
| Subjects: | |
| Online Access: | https://www.grid.uns.ac.rs/jged/download/v9n2/jged_v9_n2_p2.pdf |