E-marketing and contemporary business
Seems that internet use in business requires accomplishing the higher level of cultural and structural changes in organizations. That is why many companies use both traditional and interactive way of doing business by developing appropriate level of integration to create useful differential advantag...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2007-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2007/0354-34710703085R.pdf |