TRUST AND HABIT AS KEY SUCCESS ON DIGITAL CONSUMING BEHAVIOR IN INDONESIA MEDIATED BY BEHAVIOR INTENTION
<p><em>Personal perception as a fundamental factor on consumer buying behaviour especially on online shopping, triggered by internet access all over the world. In Indonesia personality aspect becomes a key factor regarding new technology adoption. Big internet user not yet automatically...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
Asosiasi Fakultas Ekonomi & Bisnis Indonesia (AFEBI)
2018-12-01
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Series: | AFEBI Management and Business Review |
Online Access: | http://journal.afebi.org/index.php/ambr/article/view/197 |