The Mediating Role of Motivation Between Brand Citizenship Behavior and Employee Performance: A Study of Supervisors’ Perception
Purpose – The purpose of this research is to study the direct impact of brand citizenship behavior on employees’ performance, as well as its indirect effect, having intrinsic and extrinsic motivations as mediators, for employees working in international franchised branded organizations operating in...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Isarder
2021-06-01
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| Series: | İşletme Araştırmaları Dergisi |
| Subjects: | |
| Online Access: | https://www.isarder.org/index.php/isarder/article/view/1448 |