The influence of commitment and confidence to the effectiveness of a local productive arrangement: a study of the local fruits and vegetables cultivation production arrangement of Veranopolis-RS
This article discusses a case study on the relationship marketing practice between members of the supply chain from a local productive arrangement of fruits and vegetables cultivation in the city of Veranópolis-RS. The aim was to analyze the commitment and trust relations as a basis for strengthen...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Estadual Paulista
2015-06-01
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| Series: | GEPROS: Gestão da Produção, Operações e Sistemas |
| Subjects: | |
| Online Access: | http://www.gepros.feb.unesp.br/index.php/gepros/article/view/1210/644 |