Yaşlı Tüketiciler ve Yaşlı Tüketicilerin Harcama Eğilimlerinin Belirlenmesine Yönelik Bir Araştırma

Elderly population has been increasing in the World and in Turkey due to such factors as low rate of population growth, advances in health sector, low death rate, and increase in average life span. Target consumer mass of businesses is changing in accordance with the increase in elderly population....

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Bibliographic Details
Main Author: Mehmet MARANGOZ
Format: Article
Language:deu
Published: Celal Bayar University 2006-01-01
Series:Yönetim ve Ekonomi
Subjects:
Online Access:http://www2.bayar.edu.tr/yonetimekonomi/dergi/pdf/c13s12006/mm.pdf