Diffusion of Messages from an Electronic Cigarette Brand to Potential Users through Twitter.

Diffusion of Messages from an Electronic Cigarette Brand to Potential Users through Twitter.

OBJECTIVE:This study explores the presence and actions of an electronic cigarette (e-cigarette) brand, Blu, on Twitter to observe how marketing messages are sent and diffused through the retweet (i.e., message forwarding) functionality. Retweet networks enable messages to reach additional Twitter us...

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Bibliographic Details
Main Authors: Kar-Hai Chu, Jennifer B Unger, Jon-Patrick Allem, Monica Pattarroyo, Daniel Soto, Tess Boley Cruz, Haodong Yang, Ling Jiang, Christopher C Yang
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2015-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC4694088?pdf=render

Internet

http://europepmc.org/articles/PMC4694088?pdf=render

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