The CW Arrowverse and myth-making, or the commodification of transmedia franchising
The CW’s influence over the American network television landscape has never ceased to grow since its creation in 2006. The network’s audience composition reflects The CW’s strategies to improve its original content as well as diversifying it, moving away from its image as a network for teenage girls...
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| Format: | Article |
| Language: | English |
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University of Bologna
2018-12-01
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| Series: | Series. International journal of tv serial narratives |
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| Online Access: | https://series.unibo.it/article/view/8177 |