Brand Selection Dimensions in Family Buying of Personal Care Products
The aim of present study endeavors to uncover the dimensions of brand selection in buying of personal care products. The results confirmed four dimensions of brand selection for each studied product i.e. shampoo (Variety and Value Seeking, Functionality-Hair Care, Brand Adherence and Habitual Sel...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Ala-Too International University
2019-05-01
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| Series: | Eurasian Journal of Business and Economics |
| Subjects: | |
| Online Access: | http://www.ejbe.org/EJBE2019Vol12No23p045SHARMA-SINGH.pdf |