Strategy to Increase Customer's Purchase Intention on Garuda Indonesia's International Flights Based on Brand Equity Factors
Abstract. Garuda Indonesia has become one of the strongest airline brand in the world. However, with the very intense competition between competitors in international flights airlines, brand has an important role in customer's purchase intention. Therefore, Garuda Indonesia needs a strong brand...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Institut Teknologi Bandung
2017-08-01
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| Series: | Jurnal Manajemen Teknologi |
| Subjects: | |
| Online Access: | http://dx.doi.org/10.12695/jmt.2017.16.2.2 |