Private and Secure Distribution of Targeted Advertisements to Mobile Phones
Online Behavioural Advertising (OBA) enables promotion companies to effectively target users with ads that best satisfy their purchasing needs. This is highly beneficial for both vendors and publishers who are the owners of the advertising platforms, such as websites and app developers, but at the s...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2017-05-01
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| Series: | Future Internet |
| Subjects: | |
| Online Access: | http://www.mdpi.com/1999-5903/9/2/16 |