A fuzzy analytic network process approach to determining prospective competitive strategy in China: a case study for multinational biotech pharmaceutical enterprises /
This study explores efforts to identify the most appropriate competitive strategy relative to multinational biotech pharmaceutical enterprises’ strategy selection. The research uses the analytic network process (ANP) technique combining both qualitative and quantitative information to construct a h...
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| Format: | Article |
| Language: | English |
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Vilnius Gediminas Technical University
2012-02-01
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| Series: | Journal of Business Economics and Management |
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| Online Access: | https://journals.vgtu.lt/index.php/JBEM/article/view/4359 |