Conducting marketing research of new products of the company
The main principle of marketing is the slogan “production of the product being sold, not sale of the product being produced”. Therefore, planning and evaluating the effectiveness of marketing activities should be carried out as a result of marketing research in order to determine the degree of custo...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2020-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2020/19/e3sconf_btses2020_03001.pdf |