Uji Efektivitas Sponsorship Produk Bearing Racing pada PT. SKF Indonesia Periode 2008 - 2012
The highest achievement of marketing is sales transaction, so the marketing strategy should have impacts on sales. Promotion in the form of sponsorship has just been conducted by PT. SKF Indonesia since 2010-2011. This study aims to analyze the development of bearing products in PT. SKF Indonesia an...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Bina Nusantara University
2013-05-01
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| Series: | Binus Business Review |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/1417 |