The Impact of Sport Financial Sponsorship on Brand Equity and Performance: Structural Equation Modeling (SEM) Approach

The Impact of Sport Financial Sponsorship on Brand Equity and Performance: Structural Equation Modeling (SEM) Approach

Background. Sport financial sponsorship can offer sport marketers the opportunities to address new audiences and enhance brand equity and companies’ performance. Objectives. The purpose of the current study was to develop a model for the role of sport financial sponsorship on brand equity of Yazd ce...

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Bibliographic Details
Main Authors: Mohammad Zarei Mahmoudabadi, Mohammad Keshtidar, Seyed Mohammad Javad Razavi
Format: Article
Language:English
Published: Owjj Andishan Pasargad 2019-09-01
Series:Annals of Applied Sport Science
Subjects:
sports financial sponsorship
brand equity
performance
ceramic and tile companies
Online Access:http://aassjournal.com/article-1-712-en.html

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http://aassjournal.com/article-1-712-en.html

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