Education for the management of social networks in communication degrees in Spain and its suitability for skills demanded by organizations

The main objective of this research paper is to carry out a detailed analysis of the educational curriculum of social media management in communication degrees at Spanish universities within the framework of the EHEA, as well as to verify whether the curricular content and methodology meet the needs...

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Bibliographic Details
Main Authors: Mariché Navío Navarro, Laura González-Díez, Belén Puebla-Martínez
Format: Article
Language:English
Published: Universidad CEU San Pablo 2018-06-01
Series:Doxa Comunicación
Subjects:
Online Access:http://dspace.ceu.es/bitstream/10637/9460/2/Education_MaricheNavio%26LauraGonzalez%26BelenPuebla_Doxa_Comunic_2018_eng.pdf