PENGARUH KESADARAN LINGKUNGAN PADA NIAT BELI PRODUK HIJAU: STUDI PERILAKU KONSUMEN BERWAWASAN LINGKUNGAN
This study examined the causal effect of the existing relationship between green purchasing, which is attitudinal and behavioral approaches, environment consciousness, price premium, involvement and intention to green purchase. The idea implied on this research will help much in resolving problem an...
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| Format: | Article |
| Language: | English |
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Muhammadiyah University Press
2015-12-01
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| Series: | Benefit Jurnal Manajemen dan Bisnis |
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| Online Access: | http://journals.ums.ac.id/index.php/benefit/article/view/1210 |