EFFECT OF BRAND POSITIONING AND INTEGRATED MARKETING COMMUNICATION TOWARD CHOICE DECISIONS ON STUDENTS OF PALEMBANG-INDONESIA
This empirical study aimed to find out the brand positioning and integrated marketing communication through the brand equity to the choice decision making of the students of Tourism Polytechnic of Palembang-Indonesia. The study was conducted in the Tourism Polytechnic of Palembang. The primary data...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Publishing SRL
2020-11-01
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| Series: | Junior Scientific Researcher |
| Subjects: | |
| Online Access: | https://www.jsrpublishing.com/userfiles/files/archive_pages/108/Article._Febriyeni._JSR_Journal_Vol._VI_No.2_2020.pdf |