Three fallacies of digital footprints

“Digital footprints” is an attractive, useful, and increasingly popular metaphor for thinking about Big Data. In this essay, I elaborate on this metaphor to highlight three relatively basic fallacies in the way we tend to think about Big Data: first, that they contain information on complete populat...

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Bibliographic Details
Main Author: Kevin Lewis
Format: Article
Language:English
Published: SAGE Publishing 2015-11-01
Series:Big Data & Society
Online Access:https://doi.org/10.1177/2053951715602496