Investigation of the Factors Affecting the Intention to Purchase on Electronic Commerce
With the advent of e-commerce, organizations are changingtheir business. Most researchers believe that electronic trading can besuccessful when the public will trust in virtual environments. High degreeof confidence not only can meet customer expectations of a satisfactorytransaction, but can also e...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2014-06-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_50747_e100f1c9654c19f46ff0db4561df42ff.pdf |