ES-QUAL model and customer satisfaction in online banking: evidence from multivariate analysis techniques

Research background: The commercial banks are adopting online services for their transactions to stay competitive and fulfill the customers' needs. There is a dire need to satisfy online customers in a competitive environment. Thus, this paper employed the ES-QUAL model and two mediating variab...

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Bibliographic Details
Main Authors: Rizwan Raheem Ahmed, Giedrius Romeika, Raimonda Kauliene, Justas Streimikis, Rimantas Dapkus
Format: Article
Language:English
Published: Institute of Economic Research 2020-03-01
Series:Oeconomia Copernicana
Subjects:
Online Access:http://economic-research.pl/Journals/index.php/oc/article/view/1754